The eventing industry has been severely impacted by the Covid-19 pandemic. Today’s article features a publication by Eliot Maidenberg, Managing Director and Partner at JIN, detailing some useful information on how to strategically take an event online. How to Strategically Take Your Event Online Now that many of us have transitioned to working from home, we are starting to get used to a new kind of normal. Collaborative tools such as Slack, Teams, Zoom and Google Hangouts hav

Azure Fey, Media and Crisis Communications Practitioner, recently published an article detailing why big business in South Africa should continue communicating during the Covid-19 crisis. Here is what she had to say… As a corporate communications professional and a former journalist, I understand the co-dependent relationship that exists between the media and big business. That the public is reliant on this mutual professional (and ethical) affiliation to get a view of the in

Opening in April 2020, the AREA15 property in Las Vegas will include a flexible platform where Intel innovation will play an integral role. (Credit: The Vox Agency) Today, Intel announced a collaboration with AREA15, one of the first purpose-built experiential retail and entertainment complexes. To thrive in the digital age, traditional retailers and malls face a reinvent-or-die reality. AREA15 is tackling this issue by offering live events, immersive experiences and activati

Design Boom recently reported on the magnificent UNKNWN store, a Miami-based retail destination and culture creator within the world of arts, fashion, sports and music. The opening took place in December 2019 and consists of 10 000 square-feet of the most magnificent design and experiential expression. The venue is based in Miami’s Wynwood district and New York Sunshine designer John Margaritis has created an industrial vibe that resonates perfectly with the district. The exp

Celia Shatzman (forbes.com) reports that Chanel has opened what can only be described as a beauty wonderland with its first Atelier Beauté In New York City. She says walking into the Atelier Beauté Chanel is like entering the most chic, sleek vanity you’ve ever seen. The stunning space is a veritable beauty playground where you can experiment with the gorgeous makeup, cutting-edge skincare, and delectable fragrances. In other words, the very first Atelier Beauté Chanel is bri

Jia Werts, CEO at Studio 15, recently published on forbes.com the following article which outlines the role of experiential marketing in retail and offers excellent insights into the integration of the various pillars. Traditional marketing simply doesn’t cut it anymore. While many companies continue to spend on TV ads, billboards, flyers or even podcast ads, there is no doubt that experiential marketing is the way to go. Not only because that’s what today’s consumers are res

We love this piece written by by Louie Andre (Head Writer: FinancesOnline) where the top 12 experiential trends for 2020 are unpacked – and we agree with them all! Brands are like people. They have stories, histories, “personalities,” and (customer) relationships. These relationships are based on experiences that a consumer has with a brand. Thus, experts emphasize that companies should make all touchpoints conducive to building a profitable relationship with their target aud

We have a list of some of our favourites and best examples from the last decade, enjoy! 1. Refinery29: 29Rooms For about three years now, lifestyle brand Refinery29 has hosted the 29Rooms event: What it calls "an interactive funhouse of style, culture, & technology." As the name suggests, it consists of 29 individually branded and curated rooms -- and attendees can experience something different in each one. The rooms are designed and created with brand partners, who range fr